Talk Tech To Me – Navigating Change: Christal Jackson on Being Black in Digital Marketing

Hosted by: Cassie Betts

Executive Producer: Eman Barkley

Air Date: [Specify Date] | Time: 12 PM - 1 PM PT

Introduction to the Episode and Guest

In this episode of Talk Tech To Me, host Cassie Betts sits down with Christal Jackson, the Chief Marketing Officer of Jackson Digital Agency. They explore the challenges and triumphs of being Black in digital marketing, shedding light on the industry's evolving landscape and what it takes to build a successful marketing career.

Christal Jackson’s Journey in Tech

From freelance social media manager to CMO of her own digital agency, Christal Jackson has carved a path in the digital marketing industry through innovation and resilience. She shares what inspired her to launch Jackson Digital Agency, how she navigated the field as a Black woman in marketing, and how diversity and inclusion have shaped industry growth.

📲 Follow Christal on Instagram: @christal_lauren

Key Insights on Digital Marketing Trends

• The Power of Change: Christal discusses how technological advancements are reshaping marketing strategies and the increasing importance of inclusive marketing.
• Social Media Algorithms: As platforms continue to evolve, businesses must adapt to new content engagement strategies. Christal shares actionable insights on leveraging these shifts.
• Diversity in Marketing: The role of representation and equity in crafting campaigns that resonate with diverse audiences.

Community Impact & Career Growth

Christal is committed to empowering aspiring marketers through workshops and mentorship. Her upcoming events aim to equip young professionals with the tools to thrive in an ever-changing digital landscape.

Final Takeaways

🔹 The digital marketing industry is constantly evolving—stay ahead by embracing change and innovation.
🔹 Representation matters: Diverse voices lead to stronger, more authentic campaigns.
🔹 If you’re an entrepreneur or marketing professional, follow Jackson Digital Agency for cutting-edge strategies and insights.

Stay Connected!

📱 Follow @instabetts, @talktechto.me, and @madeinsouth.la on Instagram.
🚀 Want to level up your skills? Explore Made In South LA’s Bootcamps at misla.org.

Until next time, keep tuning in and turning your ambitions into achievements! 🎙✨