Episode: 95
Guest: Ashley Watkins
Welcome to "talktechto.me," your premier destination for diving deep into the nuances of technology with a trendy twist, hosted by Cassie Betts on KBLA Talk 1580. This episode, titled "How to go from Invisible to Insta-famous," features Millennial Content Conversion Specialist, Ashley Watkins, who shares her expert tips on boosting your social media presence from nondescript to noteworthy.
Cassie Betts began the episode with her popular segment, “The Tea in Tech,” covering the latest developments in the tech industry.
In a significant development, Neurovalens, a neuro-tech startup, has rolled out an innovative non-invasive electrical stimulation headset designed to combat anxiety and insomnia. Recent FDA approvals underpin these devices, with a new one targeting obesity set to launch later this year. Neurovalens is pioneering a drug-free method to manage both mental health and metabolic conditions, revolutionizing how we approach common health issues.
Meta’s latest venture, Threads, is making waves by introducing an invite-only bonus program, enticing top creators with payouts up to $5,000 for achieving specific engagement milestones. This initiative, currently exclusive to U.S.-based creators, underscores a strategic push to foster original content free of copyrights, with potential plans for global expansion.
In an interesting twist, dating app Bumble now allows men to initiate conversations, a shift from its original women-first approach. This change addresses feedback about the burden on women to always make the first move, reflecting evolving gender norms in dating.
Jackie Aina, a trailblazer in the beauty influencer sphere, has broadened her reach with new partnerships and a venture into entertainment, underscored by her role in Netflix's "The Black Beauty Effect". Her work exemplifies successful personal branding and community engagement, earning her accolades like NAACP's YouTuber of the Year.
Ashley Watkins, a seasoned expert in content conversion, discusses strategies to elevate your Instagram profile. Her consultancy, The Marketing Pros, assists entrepreneurs in leveraging organic social media growth without sacrificing authenticity.
Ashley emphasizes the importance of understanding social media landscapes and identifying common growth barriers. Key strategies include:
Upcoming discussions will delve into leveraging influencer marketing, identifying and avoiding common social media pitfalls, and the importance of analytics in measuring success.
The series will also cover effective personal branding techniques to foster a loyal online community, highlighting Ashley’s upcoming Coworking & Networking event designed for entrepreneurs looking to enhance their social media skills.
Listeners are encouraged to connect with Ashley Watkins via Instagram and learn more about upcoming events through The Marketing Pros. Tune in next week for more insightful discussions on technology and entrepreneurship.
Thank you for joining us at KBLA Talk 1580. Stay tuned for more enlightening conversations that push the envelope of technology and business, one keystroke at a time.