Ep-112 - “Algorithms, Trends & the Death of the Influencer” - Dannielle Jay

• Hosted by: Cassie Betts
• Executive Producer: Eman Barkley
• Air Date: August 31, 2024

Algorithms, Trends & the Death of the Influencer” featuring Dannielle Jay

In this thought-provoking episode of Talk Tech To Me, host Cassie Betts sits down with social media consultant and tech innovator Dannielle Jay to explore the shifting dynamics of social media. Together, they dive into how algorithms impact visibility, the decline of influencer marketing, and the power of trends in shaping digital engagement.

Guest Background in Tech

Dannielle Jay, known for her podcast Donuts, Coffee & Tech, brings her expertise in data-driven strategies and digital storytelling to help businesses maximize their social media reach. She shares her journey into tech, emphasizing her passion for turning complex algorithms into accessible strategies that resonate with both brands and audiences.

Main Insights

The episode tackles key insights on:

1. Algorithm Hacks – Dannielle explains how algorithms on platforms like Instagram and YouTube work, offering tips on optimizing content for maximum visibility.
2. Influencer Marketing’s Evolution – As influencer marketing wanes, Dannielle discusses the rise of content disruptors and thought leaders who prioritize authenticity over sponsorships, emphasizing how brands can adapt to this new landscape.
3. Spotting and Leveraging Trends – Using tools to track trends, Dannielle advises creators on distinguishing fleeting fads from impactful movements, helping them stay relevant in the ever-changing social media world.

Community Impact

The conversation highlights the importance of diversity in tech, with Dannielle underscoring how platforms and businesses can better serve underrepresented communities by incorporating inclusive strategies.

Career Advice

For those aspiring to thrive in the tech and social media industries, Dannielle offers actionable advice on building community, understanding algorithms, and staying adaptable in a rapidly evolving digital space.

Final Takeaways

This episode encourages listeners to engage thoughtfully with the social media landscape, recognizing that algorithmic knowledge and genuine community-building can drive meaningful engagement.

For more insights and community updates, follow Cassie Betts @instabetts, @talktechto.me, and @madeinsouth.la. To learn about Made In South LA’s bootcamps, visit misla.org.